Success in Opening & Operating Your Own Studio

Seminar Overview

Do you have a calling to build your own business as a solo esthetician? Our newest seminar is a great first step on your entrepreneurial journey! This intensive three-day, live-online course will teach the essential knowledge and practical tools to launch and run your own suite or studio, from the ground up.

You’ll leave this seminar with a well-defined business plan and a comprehensive understanding of the steps needed to reach success with your very own esthetics practice.

Day 1: Establishing Your Business Foundation

• Licensing and Legal Requirements: Learn the essential steps to legally establish your esthetics business, including state-specific licensing, permits, and regulatory compliance.
• QuickBooks Essentials: Discover how to set up and manage your business finances using QuickBooks, from tracking expenses to invoicing clients.
• Crafting a Lean Business Plan: Create a focused and actionable business plan that outlines your goals, strategies, and financial projections, providing a clear roadmap for your business.

Day 2: Building Your Brand and Marketing Strategy

• Branding Fundamentals: Develop a compelling brand identity that resonates with your target audience, including logo creation, color schemes, and messaging.
• Personal Branding: Learn how to build a strong personal brand that reflects your unique skills and values, setting you apart in the competitive esthetics market.
• Identifying Your Client Niche: Define your ideal client and understand their needs to tailor your services and marketing efforts effectively.
• Marketing Materials Setup: Create essential marketing materials, including a marketing magnet, editorial calendar, and a sales funnel, to attract and retain clients.

Day 3: Digital Presence and Online Growth

• Building Your Website: Gain practical insights into designing and launching a professional website that showcases your services and engages potential clients.
• SEO Basics: Understand the fundamentals of search engine optimization (SEO) to enhance your website’s visibility and attract more organic traffic.
• Google My Business Setup: Learn how to set up and optimize your Google My Business profile to increase local visibility and drive client inquiries.

For pricing information, assistance creating an account, or help registering for a seminar, please email [email protected], and we will be happy to help.